All growth hacking begins with the AAARRR funnel. Some refer to it as the Pirate funnel because of how it sounds. However, here at More it’s our, more leads, more customers, more often framework; and it is the perfect place to start.
This is all about reaching as many of your target customers as possible. Familiarising them with your brand and products, and the first step in establishing trust.
How do we get people to visit you, your product or website? What first significant action do we want them to take.
The first time they experience the value of your service. Yep, this is the aha moment.
How often can we get them to come back and use your product or service more frequently.
Share the love. Have your customers refer you to friends and family.
What’s the pricing model? How do we cross-sell, upsell or add income streams.
A Growth Hackers job is to find the most efficient and effective path to growth. Using this framework and analysing the data in each step will help you to identify the bottlenecks and where to focus your time and efforts to get the fastest results.Sunday, 21 June 2020